Lynda Lye, founder of lifestyle label littleoddforest, designs and creates enchanted, fairytale-inspired handbags, plush toys, t-shirts, baby accessories, and more. Craft-lovers surely recognize her whimsical work from Softies: Simple Instructions for 25 Plush Pals by Therese Laskey (Chronicle Books, 2007) and Softies Kit: Instructions and Tools for Creating 15 Plush Pals by Therese Laskey (Chronicle Books, 2008).
Well, she lives here and opens her home studio every Monday (by appointment only) for a peek at one-of-a-kind prototypes, samples, and discontinued designs.
I stopped by a few weeks ago to admire her work and chat about independent design and fashion in Singapore.
Because Lynda established her line over a half decade ago, she was able to provide me with some perspective on the growth of the local indie/handmade industry. The number of stores that stock hand-crafted products like hers have popped up all over the island over the past few years. And she finds that she has more brand-loyal local clients than she used to.
FYI, littleoddforest’s ‘Leaf Couplet Wristlet’ and ‘Cheeky Monster Bento Poche’ (L) and ‘Notebook Zipper Poche’ (R) are available online, via Etsy and the forestprints design website. An exclusive range of littleoddforest goods can also be found in stores all over the world.
On my list? Her ‘Secret Notes’ laptop cozy. It combines my love of paper and my MacBook Pro.
(Additional credits: Photographs by Apple Lim. Used with permission from littleoddforest. More photographs from this shoot, taken on location at Tanjong Pagar Railway Station, on Flickr; vintage fabric deco tapes via Pugly Pixel.)